Category: Digital Marketing Consultants

Press releases and public relations go together like peanut butter and jelly (if you’re into that sort of thing!). They are essential to any PR strategy[1] and can be used to inform people about new products or services, events, and other newsworthy information. They are also there to build trust and increase brand[2] visibility as well as legitimacy. Or at...

With the world stepping into the digital age, almost all major areas of business have changed. This creates a need for change in modern public relations strategies. Press Release does this for the businesses and marketers by informing their audiences, generating leads and boosting conversions. Today, your potential customer is no longer opening the morning newspaper to find out about...

One of the most effective tools many businesses missed to utilize when running an online marketing campaign is a press release. Despite the wealth of information online, there are still many who haven’t yet realized how important a press release[1] is in building their brand, establishing their reputation, and in growing their business. What is a Press Release? It is...

Digital press releases must be one of the most controversial tactics in online PR. Should they differ greatly from press releases aimed at traditional media? Does the digital context require a different distribution strategy? And more fundamentally, has this 112-year-old[1] PR tactic finally had its day? In the article, we’re going to set out why and how digital press releases...