Digital press releases must be one of the most controversial tactics in online PR. Should they differ greatly from press releases aimed at traditional media? Does the digital context require a different distribution strategy? And more fundamentally, has this 112-year-old[1] PR tactic finally had its day? In the article, we’re going to set out why and how digital press releases...
READ MORE Do Press Releases Work in Digital? | Target Internet
When it comes to events, product releases or newsworthy projects, press releases can gain a lot of traction in media outlets — as long as they are executed properly. Benefits go beyond brand awareness, as press releases can drive traffic to your website with strategic linking and serve as great targeted link building tools. But actually writing the press release...
READ MORE How and When to Write a Press Release: Best Practices & Tips [+ Free Template]
Press releases have been around for a very long time, they were originally used solely as a means to make an announcement about news worthy information, which was typically handled through members of the PR staff or a public relations firm by using various media outlets. But now that there are so many online new sites available, such as Google...
READ MORE Why Do You Think Press Release is The Most Important Marketing Strategy
One of the best ways you can market your business online is with a Press Release. These PR tools are relatively simple to setup and send out. More importantly, they can be extremely effective when optimized correctly for news wires, readers and search engines. However, as press releases become more widely used by marketers, it will become increasingly difficult for...
