Press Releases as Marketing Tools

Press releases were originally designed as a communication tool between company PR staff or public relations firms and the media. But now that online news sites such as Yahoo News and Google News contain such an abundance of press release content and RSS makes it easy to syndicate news, press releases can be effectively used as a direct to consumer...

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Online Press Release Distribution Service

About Cision PRWeb Get Big Publicity with a PRWeb Press Release Cision PRWeb impacts customer behavior by providing efficient communication tools to continuously engage with target audiences across multiple online channels including search, social media and with industry-specific partner websites, bloggers and influencers. Read Article to Me (Mobile Version) Source URL: Read More The public content above was dynamically discovered...

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Why You Should Include a Press Release in Your Marketing Strategy

When you hear the phrase press release, what do you think of? Maybe a stuffy, stodgy memorandum that details a few technical points about an announcement. It probably doesn’t have flair, though, whatever you think of. Which is what we want to talk about today. If you include a press release in your marketing strategy, you can get cheap and widespread...

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When Press Releases Do (and Don’t) Help Your Marketing

Are Press Releases Effective? Press releases have become less meaningful to reporters that read them, as more low quality submissions have flooded the market. While still a viable marketing channel, over time press releases have become less favored to other digital tactics that are measurable, scalable, and cheaper. When a marketer sets out to create a public relations strategy, the...

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