What Makes A Good Press Release | Digital School Of Marketing

No mistakes!

Always check your spelling, grammar, and facts. A single mistake could show someone they mustn’t take you seriously and that’s the last thing you want. It’s always a good idea to have a fresh pair of eyes look over your release  before you send it out. If you don’t have this, there are online tools such as Grammarly[3] which will help you make sure that your releases are error free.

Quote some people

It’s always nice to include relevant quotes from a director or manager. It adds some colour to any press release and brings across the human element while being another source of information.

Keep it short and sweet

The ideal length for a press release is one or two pages at most. State the essential information in the best possible way, and you’ll have a winner.

Include your contact details   

And last, but not least, include a small section about your company at the end of the press release and add all your contact details.

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The digital era has drastically changed the way we do traditional PR and the way PR work is measured. With this course, you will learn how to meet organisations’ and your target market’s needs and weave the fundamentals of traditional Public Relations into a digital world.

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  1. ^ PR strategy (digitalschoolofmarketing.co.za)
  2. ^ brand (digitalschoolofmarketing.co.za)
  3. ^ Grammarly (digitalschoolofmarketing.co.za)
  4. ^ Digital Public Relations Course (digitalschoolofmarketing.co.za)
  5. ^ Contact (digitalschoolofmarketing.co.za)

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